For Immediate Release
Date: 07/23/2013

Earth Lab Cosmetics Debuts in U.S. On South Florida’s First Ever Green-Living Website is proud to announce the debut of Canadian company, Earth Lab Cosmetics, makers of Raw Mascara, and other organic makeup to their website and the entire country.

(West Palm Beach, FL); July 23, 2013 – Organic Fanatic (, a South Florida-based ecommerce website, is the first website in the United States to carry Canadian company, Earth Lab Cosmetics. Until now, this all-natural and pure makeup line has only been available in Canada.

“We are so excited to be the first website in the U.S. to offer this amazing product line,” said Arielle Bakovic, co-owner of “This is literally the best mascara I have ever used, it offers the purest most simple ingredients and I want their lip gloss in every color!”

Earth Lab Cosmetics was created by a mother-daughter duo, Diane Peterson and Jen McDougall. Their mission is to create a “clean” makeup line that is full of color and works well for women of all different skin tones. They bring something new to the table offering pure makeup that is actually healthy for skin. One that will not completely absorb into the skin and that is completely free of additives, fillers and preservatives.

“By working with, we are just getting one step closer to our overall goal which is to have women from around the globe using our makeup line,” said McDougall. “We hope the U.S. falls in love with Earth Lab and our one-of-a-kind mascara!”

Earth Lab Cosmetics is currently for sale in the United States at

About the Founders
Arielle Bakovic is a marketer by trade but a creative entrepreneur at heart. Since graduating from Florida Atlantic University with a degree in Multimedia Journalism, Bakovic initiated a number of highly successful marketing campaigns with many leading brands in the healthcare industry. Her creative vision and passion for her trade have been the driving forces behind her success. Bakovic was seeking a way to start her own business and to find some holistic alternatives to overcome a personal health issue when she met Garcia.

Sean Garcia ran his family owned medical supply company for many years before the birth of Organic Fanatic. He grew up eating and drinking organic foods, and knowing the difference in taste between grass-fed and grain-fed meat. Garcia also knew a lot about retail management and running a business. After meeting Bakovic, Garcia realized the potential the two had in starting up a business on their own. Together, they discovered the incredible value of organic green markets and the need for a more natural way of living in which customers could read, understand and trust the ingredients in every product.

For more information or to arrange an interview, e-mail or call (561) 964-5325.

Contact: Arielle Bakovic
Tel: (561) 964-5325

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