Natural
Gluten- Free & Vegan Makeup

GLUTEN-FREE

We Have Makeup For Everyone!

CRUELTY-FREE

Check Out Our Vegan Products!

WHAT’S NEW

Scents With Intent!

Time to GO RAW
...with your Mascara

Our award winning Natural Raw Mascara gets
a lot of love. Made in a Raw Food Process with Natural
Stimulants – it’s like having an Eyelash Serum & Mascara in 1!

This natural, botanical based formula glides on
effortlessly. The silky smooth application easily separates
lashes and the best part – you’ll have no clumping, no flaking,
and no smudging!

WHAT PEOPLE ARE SAYING

I have very sensitive skin and have been using the Earth Lab Foundation and Blush for years and they feel light/not cakey and give great coverage without any irritation to my skin. I love both products!

I've been using an eyebrow pencil for years and recently switched to the Natural Brow Builder powder and it looks way more natural and the brushes are great for feathering the brows too!

Love the soft creamy texture of the Vegan Eyeliner. It goes on smoothly and the color is perfect!

I just purchased your lip gloss in "Nude" and blush in "Apricot" from Shift natural fashions, and I'm in LOVE!! Thanks for your line!

People just love your mascara! Thank you!

Hello, I just wanted to say how much I LOVE your Raw Mascara. I have been using it for approx. 2 years now and will never go back to Clinique again. I had to buy a new one the other day and I just used it this morning and I noticed a much fatter brush for application, I love it. Thank-you for making such a GREAT product.

Hi, I tried my first product of yours and love it! (The Mineral Foundation) ...Thanks!

You are right, I used the raw mascara, and threw all the others away, it is great thank you for providing these products, now I have found you, I will be exploring all your products.

Natural Gluten- Free & Vegan Makeup